We monitor market trends, shifts in consumer media consumption, and the actions of competitors to draw pragmatic, actionable insights.
We utilize the best available consumer research tools to define and understand your target audience. This allows us to inform marketing strategy based on such factors as volumetric analysis, media consumption habits, buying preferences, and index-based consumer insights.
We build media plans that boost the power of your creative content. Utilizing our research tools and experience, we develop media strategies that best fits your client’s KPIs to deliver business results.
We reach your target audience exactly where they spend their time. That includes standard and emerging social channels, CTV and streaming video, programmatic display & native, DOOH, and streaming audio. We also buy traditional outlets such as TV, print, and outdoor, and wherever else we find your audience.
Our team turns historical and real-time campaign data into actionable insights that include both KPI and creative performance. We connect the dots between exposure and outcomes to enable precise campaign optimization.
We craft campaign structures in each platform that allow us to both deliver performance and learnings. Digital buying platforms are great tools for automated buying, but all campaigns benefit from human intuition and strategic intervention.
From lOs and ATBs to invoicing and reconciliation, we understand it all and handle it for you.